Move the Needle:

At Format One, we help startup founders move the needle on the hard things such as: Fundraising, Board Leadership, Go-to-Market, Team Performance & Accountability, Hiring, Operational Planning and Hygiene. Our services are a combination of tactical support, strategy, and performance coaching.

Unlike traditional advisors, we enjoy providing hands-on, highly-responsive tactical support. We shine when it comes to helping you make hard-decisions that must be executed at speed and in concert with tough constraints. When you confront unnecessary drag— mental, tactical, and/or material— we will help you reorient for greater speed.

Partial List of Clients, Investments and Advisees:

 
 

 

Run towards the hard things, together.

Founders and their teams sit at an important nexus; they serve as a point of conversion between capital and enriched, happy, loyal customers. Our intention is to amplify their efforts.

Beyond Just Capital.

Founders demand more than just capital from their investors—they should. The right investors are trusted, valuable partners for scaling a startup’s value proposition. Let’s find you the best partners, together.

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See what you don’t.

Visionary founders see what others do not—and they still have blind-spots. We work with founders to continually expand their perceptions of the present (what is) and the future (what can be).


Services

We work with select founders who are passionate about enriching the world and accumulating wealth in the process. For these founders, we provide a compound of Tactical Support & Performance Coaching. We have experience working with startups spanning industries such as: Finance, Life Sciences, Hospitality, Aviation, Freight, Advertising & Marketing, E-Commerce, and Education.

Our clients are backed by venture investors such as: Tiger Global, Sequoia, Goodwater, Softbank, a16z, Lightspeed, Accel, and Founders Fund, to name a few