company values

Culture Design 101: Behavioral Specificity > Wordsmithing Values

Culture Design 101: Behavioral Specificity > Wordsmithing Values

Open any company website and read what they value— it could be in their ‘About Us’ page or on their ‘Job Descriptions’ pages. Likely, you will find single words or catchy phrases that describe their culture, who they are, and how they operate. However, if it is not clear what specific behaviors your company values and expects, then people are left to their interpretations and personal biases of what behaviors are expected of them.