Start-ups

Founder-Led B2B Sales: The 5-Step Cycle to Boost Revenue with Limited Resources

Founder-Led B2B Sales: The 5-Step Cycle to Boost Revenue with Limited Resources

In this post, I codify my learnings from building ReTargeter during a recession so you can accelerate your sales motion even though you are already likely firing on all cylinders with extremely constrained resources (time, talent, money): 

  • Prioritize where you focus your efforts— what fires to let burn, what fires to put out, and how to play offense even if you’re forced to be on your back foot. 

  • Leverage your relationships (social capital) to access a broader network to lubricate your sales motion. 

  • Systematize your sales motion with simple, cost-effective processes and technologies. 

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Early-Stage Startups: Paths to Net Zero and Beyond

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Early-Stage Startups: Paths to Net Zero and Beyond

In this post, we summarize 8 ways we have seen founders take control of the harsh economic environment to keep their companies alive, thriving even. (*TLDR: Find more taps and connect them to your buckets. Find more buckets and fill them with water. Keep plugging the leaks with whatever and whoever you have.)

Team Performance: Accountability Through 1:1 Communication

Team Performance: Accountability Through 1:1 Communication

This post focuses on driving accountability through 1:1 communications— a common cultural practice top teams have. We do this because it is also a simple, practical way to change the operating tone from:

  • Doing “stuff” → Getting the right things done in time

  • Making sloppy promises with inconsistent delivery → Honoring commitments through impeccable agreements

  • Being busy → Busy achieving

Top teams treat accountability like a game and pattern this mindset into their teams— they win together, learn together, and fail forward together. In this post, we share a simple communication model so you can drive accountability when:

5 Ways First-Time Founders Can Maximize Their Productivity

5 Ways First-Time Founders Can Maximize Their Productivity

As first-time founders know too well, there are only so many hours in the day. Taking their startups to the next level requires them to work productively — and not just be busy for the sake of being busy. To this end, we’ve developed a five-step productivity cycle that founders can use to supercharge productivity and make sure the right things are getting done.