In this post, I codify my learnings from building ReTargeter during a recession so you can accelerate your sales motion even though you are already likely firing on all cylinders with extremely constrained resources (time, talent, money): 

• Prioritize where you focus your efforts— what fires to let burn, what fires to put out, and how to play offense even if you’re forced to be on your back foot. 

• Leverage your relationships (social capital) to access a broader network to lubricate your sales motion. 

• Systematize your sales motion with simple, cost-effective processes and technologies.