The venture space is saturated with emerging funds and venture brands— this trend is likely to continue for the foreseeable future. However, as a result, it has become challenging for LPs to differentiate one venture fund from another. Furthermore, it is increasingly challenging for founders to find and partner with smaller, value-add funds, especially if so many other smaller funds sound like they are promising and saying the same thing.
Therefore, without clear differentiation, it will be an uphill battle for first-time emerging fund managers GPs to:
Secure meetings with LPs who can provide the capital for your deployment.
Attract top founders and their companies to invest in and grow.